Press officer training


How often do you fail to get coverage for a good story because your press release was badly written or poorly laid out?

Do you know how to make those vital contacts in newsrooms which will help you to get through to the right person?

Do you know how newsrooms work, who are the key decision makers?

Does your team have the skills and confidence to angle a story to give it the best chance of being used? How confident are they at “selling-in” to harassed, sceptical newsdesks?

How we can help

Our courses for press offices give advice on press release writing, practice in selling-in positive stories and dealing with crises.

The sessions are recorded on video and then appraised. We also stage mock-up press conferences to give communications staff experience in handling questioning by the media

All exercises recorded on video tape, reviewed and appraised.